Bachelor of Business ( Tourism ) (CRICOS Code:061042G (NSW) & 057922J (SA))

Admission Requirements

• Satisfactory completion of a Year 12 High School examination, or overseas equivalent
• Background in Mathematics recommended
• Required proficiency in English: Overall IELTS band score of 6.0 and no band less than 5.5

Course Overview & Course Objectives

The Bachelor of Business is a course for students intending to gain a strong background across the broad scope of the main business and organisation functional areas, and develop a strong strategic and entrepreneurial emphasis towards innovation and the development and growth of businesses. Aside from undertaking a general Bachelor of Business, students may elect to undertake a specialisation in Marketing, Entrepreneurship, Tourism or Brewing. A feature of the course is the group of practical business placements and projects units that are available.

This flexible degree structure allows up to one-third of the course to be selected from other degree programs, including management, marketing, human resource management, tourism, Asian studies and languages, psychology, arts and mathematics as electives.

This course will give you the foundation, knowledge and skills to deal with the demands of contemporary business settings. It aims to:

• Develop the conceptual frameworks and skills of critical analysis applicable to entrepreneurial operations in a global economy
• Provide an opportunity for specialisation as well as integration and application
• Develop high potential individuals to serve the business needs of local, national and global enterprises
• Provide market attractive, competitive and educationally robust business education
• Provide a sound working knowledge of the core disciplines of business
• Enhance a range of generic skills with a focus on business communication and problem solving skills.

Career Opportunities

This course focuses on enterprise, competitiveness and integration. You will be prepared for roles in businesses that range from small startup enterprieses to large firms and for self-employment. On completion of this course, you will be prepared to work in a range of business settings, particularly where environments are dynamic and complex and industries highly competitive. This course would be a good choice for those aiming for self employment or wishing to develop a career as a business analyst, consultant or strategic planner.

Course Structure

The course consists of 24 units and is 3 years full-time. The structure may be summarised as follows:

Professional Accreditation

Upon completion of University of Ballarat’s Bachelor of Business, students may apply for membership of the following associations:
Australian Institute of Travel and Tourism;
Australian Marketing Institute
Market Research Society of Australia
Tourism Council of Australia

Eligibility may depend on units completed.

Students may apply to the Market Research Society of Australia for the Diploma of Market Research if students have completed the following unit: JM501 Introduction to Marketing; JM602 Consumer Behaviour; JM603 Marketing Research; JM702 Marketing Strategy and Analysis; JM704 Applied Management Project - Marketing.

For further enquiries, please contact the Mt Helen Campus.

University of Ballarat, University Drive, Mt Helen VIC 3350,
Australia
Telephone: +61 3 5327 9000
Facsimile: +61 3 5327 9704