|Qualification Name||Advanced Diploma of Marketing & Communication|
|Tuition Duration in weeks (104)||70 Weeks Tuition plus 21 Weeks Holiday|
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Job roles and title vary across different industry sectors. Possible career outcomes relevant to this qualification include:
All students must be aged 18 or above and have satisfactorily completed Australian Year 12 or overseas equivalent school qualifications
Students must also meet IIBIT’s standards for English Proficiency. In order to demonstrate possession of adequate English language proficiency, students must provide valid evidence of attainment of at least one of the following:
Pathways into the qualification
preferred pathways for candidates considering this qualification include:
have completed all core units in BSB52415 Diploma of Marketing and Communication.
Pathway from the qualification
After achieving this qualification, student can articulate into a pathway to progress into Vocational Graduate Certificate qualifications or other higher education sector qualifications.
Teaching methods focus on classroom based face-to-face training, which includes lectures and practical tutorials. Classes are small in size and lecturers focus on individual student needs during the learning process.
The emphasis in assessment is on collection of evidence, holistic assessment against the unit of competency and trainer/assessor judgment. Importance is placed on the integration of areas of theoretical knowledge, practical skills and proper work attitudes.The following assessment methods are used:
Advanced Diploma of Marketing and Communication at IIBIT involves completion of total 15 units in two stages:
Successfully complete all the core units from BSB52415 Diploma of Marketing and Communication.
Progress to study 12 units from BSB61315 Advanced Diploma of Marketing and communication units comprising 3 core and Elective units.
we aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.
|Unit Code||Unit Name||Core/Prerequisite|
|BSBMKG507||Interpret market trends and developments||Prerequisite|
|BSBMKG523||Design and develop an integrated marketing communication plan||Prerequisite|
|BSBPMG522||Undertake project work||Prerequisite|
|Unit Code||Unit Name||Core/Elective|
|BSBMKG603||Manage the marketing process||Elective|
|BSBMKG607||Manage marketing research||Elective|
|BSBMKG608||Develop organisational marketing objectives||Elective|
|BSBMKG609||Develop a marketing plan||Core|
|BSBMKG606||Manage international marketing programs||Elective|
|BSBINN601||Lead and manage organisational change||Elective|
|BSBMGT617||Develop and implement a business plan||Elective|
|BSBMGT616||Develop and implement strategic plans||Core|
|BSBADV602||Develop an advertising campaign||Core|
|BSBMGT608||Manage innovation and continuous improvement||Elective|
|BSBFIM601||Manage finance||Elective||BSBMKG605||Evaluate international marketing opportunities||Elective|
|08:30 am - 10:30 am||Session 1||Session 1||Self Study|
|10:30 am - 10:45 am||Break||Break||Self Study|
|10:45 am - 12:45 pm||Session 2||Session 2||Self Study|
|12:45 pm - 01:15 pm||Lunch||Lunch||Self Study|
|01:15 pm - 03:15 pm||Session 3||Session 3|
|03:15 pm - 03:30 pm||Break||Break|
|03:30 pm - 05:00 pm||Session 4||Session 4|
|05:00 pm - 07:00 pm||Session 1||Session 1||Session 1||Session 1||Self Study|
|07:00 pm - 07:15 pm||Break||Break||Break||Break|
|07:15 pm - 09:15 pm||Session 2||Session 2||Session 2||Session 2 (Finish 08:15 pm)||Self Study|
Gnd Floor, 841 George St,
Sydney, NSW 2000, Australia
Phone: +61 2 9269 0077
L6, 127 Rundle Mall,
Adelaide, SA 5000, Australia
Phone: +61 8 8203 9000