Advanced Diploma of Marketing and Communication – BSB61315

Teaching & Assessment methods are now ONLINE from April 2020 onwards until further update.

Course Information:

Qualification Name

Advanced Diploma of Marketing and Communication

Qualification Code BSB61315
CRICOS Code 091807G
Tuition Duration in weeks (52) 91 Weeks
Tuition Fee $ 14,700
IIBIT CRICOS Provider Number 01917B
RTO Code 6538
Provider Name International Institute of Business and Information Technology (IIBIT)
Delivery Location 841 George Street, Sydney, NSW 2000 Australia Level 6, 127 Rundle Mall, Adelaide, SA 5000 Australia

Course Description:

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.


Career Opportunities

Job roles and title vary across different industry sectors. Possible career outcomes relevant to this qualification include:

  • Marketing Director
  • Marketing Strategist
  • National, regional or global marketing manager

Admission Criteria:

All students must be aged 18 or above and have satisfactorily completed Australian Year 12 or overseas equivalent school qualifications

Students must also meet IIBIT’s standards for English Proficiency. In order to demonstrate possession of adequate English language proficiency, students must provide valid evidence of attainment of at least one of the following:

  • Academic IELTS (International English Language Testing System) overall band score: 5.5
  • TOEFL iBT (Test of English as a Foreign Language Internet-Based test) test score band: 46
  • PTE Academic (Pearson Test of English) test score band: 42
  • CAE (Cambridge English Advanced) test score band: 47
  • OET (Occupational English Test) test score band: Pass
  • TOEFL PBT (Test of English as a Foreign Language Paper-Based Test) test score band: 527
  • An overseas student who has studied in Australia for at least 12 months will be deemed to have required level of language proficiency provided the application is accompanied by proof that he/she has duly completed Certificate IV.
  • Overseas students who are unable to meet any of the above English language proficiency requirements may undertake further study on a NEAS-approved course of English for Academic Purposes designed to raise students English proficiency to an equivalent level to IELTS 5.5. Production of proof of successful completion of such a course will be accepted by IIBIT as meeting the English language proficiency admission requirement.
  • For students who do not have an IELTS Test score or equivalent test score, they can take an English Placement Test to assess whether their English level can meet the requirements of entry into the Diploma course.

Preferred Pathways:

Pathways into the qualification

preferred pathways for candidates considering this qualification include:

have completed all core units in BSB52415 Diploma of Marketing and Communication.

Pathway from the qualification

After achieving this qualification, student can articulate into a pathway to progress into Vocational Graduate Certificate qualifications or other higher education sector qualifications.


Teaching and Assessment Methods:

Teaching methods focus on classroom based face-to-face training, which includes lectures and practical tutorials. Classes are small in size and lecturers focus on individual student needs during the learning process.

The emphasis in assessment is on collection of evidence, holistic assessment against the unit of competency and trainer/assessor judgment. Importance is placed on the integration of areas of theoretical knowledge, practical skills and proper work attitudes.

The following assessment methods are used:
  • Written examinations
  • Written and oral quizzes
  • Simulated workplace activities/scenarios/role plays
  • Projects/assignments/presentations
  • Classroom activities
  • Learning and assessment generally take place in an integrated classroom and simulated workplace environment.

Qualification Structure:

Advanced Diploma of Marketing and Communication at IIBIT involves completion of total 15 units in two stages:

Stage I

Successfully complete all the core units from BSB52415 Diploma of Marketing and Communication.

Stage II

Progress to study 12 units from BSB61315 Advanced Diploma of Marketing and communication units comprising 3 core and Elective units.

we aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.


Stage I

Unit Code Unit Name Core/Prerequisite
BSBMKG507 Interpret market trends and developments  Prerequisite
BSBMKG523 Design and develop an integrated marketing communication plan  Prerequisite
BSBPMG522 Undertake project work  Prerequisite

Stage II

 BSBMKG605Evaluate international marketing opportunities Elective
Unit Code Unit Name Core/Elective
BSBMKG603 Manage the marketing process  Elective
 BSBMKG607 Manage marketing research  Elective
 BSBMKG608 Develop organisational marketing objectives  Elective
 BSBMKG609 Develop a marketing plan  Core
BSBMKG606 Manage international marketing programs   Elective
 BSBINN601 Lead and manage organisational change  Elective
 BSBMGT617 Develop and implement a business plan  Elective
 BSBMGT616 Develop and implement strategic plans  Core
 BSBADV602 Develop an advertising campaign  Core
 BSBMGT608 Manage innovation and continuous improvement  Elective
 BSBFIM601 Manage finance  Elective

Sample Timetable

Time Monday Tuesday Wednesday Thursday Friday
Morning Session
08:30 am - 10:30 am Session 1 Session 1 Self Study
10:30 am - 10:45 am  Break  Break  Self Study
10:45 am - 12:45 pm  Session 2  Session 2  Self Study
12:45 pm - 01:15 pm Lunch Lunch  Self Study
01:15 pm - 03:15 pm  Session 3  Session 3
03:15 pm - 03:30 pm  Break  Break
03:30 pm - 05:00 pm Session 4 Session 4
Evening Session
05:00 pm - 07:00 pm Session 1 Session 1 Session 1 Session 1  Self Study
07:00 pm - 07:15 pm  Break  Break  Break  Break
07:15 pm - 09:15 pm  Session 2  Session 2  Session 2  Session 2 (Finish 08:15 pm)  Self Study

Delivery Locations


Gnd Floor, 841 George St,
Sydney, NSW 2000, Australia

Phone: +61 2 9269 0077


L6, 127 Rundle Mall,
Adelaide, SA 5000, Australia

Phone: +61 8 8203 9000